Call Tracking enables you to track calls out of your website and understand exactly what marketing activity brought them there; whether it was from a different website, Google or your own paid search effort.
So no longer will you have to figure how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an intrinsic need to track the calls that relate to their keywords, in order to understand which keywords provide call conversions. Call Conversions
With no visibility of telephone conversions, it’s simply not feasible to figure out if your investment from the keywords on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are searching to track not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for every one of these vital channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing channels, key to the success of any business enterprise.